Last week the team delivered a workshop on analysing the emotions at play in our data, at the 2013 Gender and Education Conference, hosted by the Weeks Centre, London South Bank University. Here’s a quick update.
In our workshop – ‘Understanding the Affective – exploring young people’s talk about aspirations and celebrity’ – we shared emerging data from the project and drew on three different approaches to examining ‘the affective’ within this, inviting participants to work with these in groups with three different extracts.
The approaches we drew upon were:
- The Kardashians as ‘disgust object’ – using the work of Bev Skeggs and Helen Wood on reality TV, affect and judgment; and Imogen Tyler on disgust and social abjection
- Beyonce as a ‘happy object’ – using Sara Ahmed’s work on the sociality of emotions
- #cutforbieber, fandom and affective practices – using the work of Margaret Wetherell
You can find our powerpoint here and photos of the group brainstorming activities below.
Brainstorm – Kardashians
Brainstorm – Bieber
Brainstorm – Beyonce
We will be uploading more details of the approaches we used and how we applied these to the data extracts soon – watch this space.
This is re-posted from the Celebrity and Youth blog which documents a research project entitled: ‘The role of celebrity in young people’s classed and gendered aspirations’. It is being carried out by Heather Mendick and Laura Harvey at Brunel University and Kim Allen at Manchester Metropolitan University between September 2012 and April 2014 and funded by the Economic and Social Research Council.